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Kory Marchisotto  

Dear Sunnie Community,

Have you ever felt that spark when you meet a kindred spirit and suddenly, you feel more powerful, more possible, more you? That’s what happened when Sunnie and e.l.f. found each other. Two bold disruptors with kind hearts, united by a shared mission that feels bigger than both of us. We are here to make the world a better place for every eye, lip and face.

Together, we are creating a constellation, one where young women like you can express yourselves fully, write your own stories and shine your brightest light. In a world where 76% of teens don’t feel seen in the media, we’re building something different. Something real. Something built with you, for you, by you.

Announcing the launch of Sunnie with e.l.f. at Cannes Lions 2025

Here’s the sugar-free version of how we got here: We are obsessed with disrupting norms, shaping culture and connecting communities. And we don’t want to do it for you, we want to do it with you.

Leadership starts with kindness. It takes courage to be kind. Kindness is telling someone there’s broccoli in their teeth. Kindness is putting someone else’s best interest above all else. Kindness is giving specific, pinpointed feedback in the spirit of helping someone grow. Kindness isn’t a gesture. It’s a practice. It’s action.

Purpose, made real. Purpose, made fun. Purpose, made powerful.

That’s why this partnership between Sunnie and e.l.f. feels so right. We are building a shared space. We are carving pathways for growth. We are creating sparks of joy.

As you flip through these pages, I invite you to slow down. Be present. There are no e.l.f.ing rules here. Embrace the full spectrum of your emotions. Notice what speaks to you. This issue wasn’t created for you; it was co-created with you.

This is our constellation in motion. I can’t wait to see how it grows as you shine your light brighter and brighter.

With intention,  

Kory Marchisotto  

President, e.l.f. Brands

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